The topic and hook are, by far, the most important parts of your thread. Everything you do from now on will not matter if you haven’t nailed your idea and hook.
Having said that, this does not mean that you can get away with a bad thread body. Your hook and idea get people to click on your thread, but the actual quality of your thread determines whether they will stay on it and reshare it with their network. So, you must get it right.
Here are some tips we have developed that have helped us write amazing content for ourselves and our clients.
Staple these on your desk:
The amount of content being produced is growing at an exponential rate.
So, how do you guarantee that no one cares about your stuff? Generic, boring, non-actionable tips.
In a sea of noise, mainly being powered by the rise of AI language models, you cannot afford to write generic crap that no one cares about.
Every single point you make must be highly specific, unique, and actionable.
If you don't think, "Wow, that is super interesting!" when reading your content, cut it. Be absolutely ruthless here. Only include the cream of the crop.
Examples of specific content vs generic content:
Generic: "Write good cold emails to increase sales."
Specific: "Use this exact cold email template that generated $500,000 in revenue for our SaaS startup in just 6 months."
Generic: "Use relevant hashtags to grow your Instagram following."
Specific: "Apply this little-known Instagram hashtag strategy that helped me gain 10,000 followers in 30 days."
Generic: "Create a morning routine to boost productivity."
Specific: "Implement this 5-step morning routine that tripled my productivity and helped me launch 3 successful side hustles."
Now that we have made sure that every single line we include is specific and serves a purpose, here's how to make sure your points are good: